WYEP Outdoor Campaign
A different way to look at public radio
This was a campaign I created for the public radio station in PIttsburgh, WYEP. Traditionally the station promotes itself on local mass-transit outdoor, buses, rail, etc. For this campaign we extended the reach to include on-line banner advertising, which was a huge step for the station. Multiple campaign concepts were presented, but this one was chosen and produced. I like it for the simplicity and the way it captures the "public" without identifying anyone specifically, allowing the viewer to place themselves in context. Always amazed at what simple cropping can achieve.
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