The Smoker's Mint
Creative expression in packaging
This project involved conceptual development of a product that existed only on the drawing board when we started. The idea was to create a mint that contained anti-oxidents to help assuage the effects of smoking - at least partially. My challenge was to find a name for the product and develop the brand, packaging, website and other elements at the same time. 

These are only a few of my favorites from that process. The eventual name that was chosen was ReplenishMints. Although my personally favorite remains Smozenges.
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