Straub: Brand/Packaging Design

Selections from nearly 400 label designs for the second oldest brewery in the United States

Straub: Packaging Design
Conceptual branding thru label design
Straub is located in St. Marys, Pennsylvania and is one of the oldest remaining American breweries at nearly 140 years. For nine months I worked with Straub to develop a new branding platform which primarily inhabited the label of their beer. What follows are only a few choice selections from over 400 label designs presented during those months.
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