Port Authority Let's Go Campaign

Conceptual development of a campaign for Port Authority

Port Authority Let's Go Campaign
Sometimes it is better not to win
In advertising, sometimes winning is actually losing. There have been several instances when we lost an account to another agency, only to have the client go bankrupt a few months later. Or, as in this case, the situation changed so rapidly that the intended campaign never materialized at all. In all cases however, a lot of sound strategic thinking, hard conceptual development and sweat goes into the presentation. And in some cases, an entire campaign is developed that never sees the light of day.

The "Let's Go!" campaign we developed for the Allegheny County Port Authority is one of those. Everything shown here is purely conceptual and would've been developed further, but it represents a powerful strategic platform that would have transformed the way people interact with a troubled brand.
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