Pittsburgh Penguins
From X-Generation to Crosby
I worked on the Penguins account for an entire decade. During that time I created several different brand campaigns, promotional campaigns and other projects. Including a viral street campaign called Bad Penguin that was never used. Some of the images below are real, in the sense that they were used at one point or another, and others are concepts that never saw the light of day... until now. Enjoy.
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