Pall Mall Exploration

Design exploration of an American classic

Pall Mall Exploration
A few summers back we had the opportunity to work with R.J. Reynolds on a re-branding project for two of their classic brands. No matter your personal feelings regarding cigarettes, the opportunity was one we undertook with entusiasm. We were one of two agencies working on the project together and I served as the Creative Director for our team. 

The following designs are just a few selections of the ones I did personally on the project. The entire project was cancelled right before completion, due to re-structuring at the client. So these designs have never seen the light of day.
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