KOOL Exploration
Design exploration for a classic American brand
These are just a few selections from a brand design project we worked on with R.J. Reynolds a few years ago. My agency was invited to participate in a exploration re-branding two of the iconic Reynolds brands, Pall Mall and KOOL. These designs are the ones that I personally did while directing our staff on the project as Creative Director. The project was eventually cancelled and these designs have never been seen outside of those that worked on the project.
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