Giant Eagle: Market District

Conceptual brand building

Giant Eagle: Market District
Conceptual Brand Building
Early in 2005 Giant Eagle assembled a small team of providers to help them create a new shopping brand experience called Market District. We were fortunate enough to be selected as the brand design portion of that team. For over a year we worked to conceptualize and develop the identity of the first Market District store that would open in Bethel Park, PA south of Pittsburgh.  I've included this section in the Conceptual portion of the portfolio since some of the work was purely conceptual, but much of what is here is also real and became the foundation for what the Market District brand has become since.
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