Extra Mile: Concept to Final

From concept to final, an ad for the Extra Mile Education Foundation

Extra Mile Education
From concept to final
The Extra Mile Education Foundation works to keep six PIttsburgh inner-city schools up and running in some of the toughest neighborhoods. These are great schools and great kids, over 88% of the graduates go on to higher education. 

The Pittsburgh Post-Gazette held a contest, the winner would receive one full-page ad in the newspaper's Sunday edition. I decided that we should submit one for our friends at the Extra Mile. We didn't win the contest, but I've always liked the ad. It ended up running anyway and being turned into promotional materials. But here is the original concept and the final ad.
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