Conceptual: Dollar Bank
Some of my favorite campaigns, ideas, or concepts never make it to final. For one reason or another, luck, fortune or - most of the time - an even better idea comes along. This is the place where I can share some of those concepts.
I personally loved this campaign for Dollar Bank. It wasn't chosen because an even better idea came along, but it has always had a special place. There aren't many times when an emotional connection can be made between people and a financial institution, but this was one of them. Dollar Bank is the nation's oldest and largest mutual bank, independent, community-oriented and never one to be bailed out by the government.