CCP Games asked me to develop a brand under which they could deliver community focused news, events, and other items of interest to their players.
The brand would have to live in a wide variety of media delivery platforms, Discord, Social Media, Twitch, and more. And become distinct and memorable.
From this creative process the "Community Beat" was born. I created an environment built upon hundreds of unique player and company created brands that had become part of Eve Online's history over the past two decades.